Apple Increases iPhone Orders With iPhone 5 Ramp-Up

Apple has reportedly increased its total iPhone order volume for the second half of 2011 by 12-13%, which is about 56 million units from a previous goal of 50 million units and these 56 million iPhones cover current and next-generation models: iPhone 3GS, iPhone 4 (GSM + CDMA), and the upcoming iPhone 5. All the speculation surrounding the iPhone 5 has prompted some folks to chime in on other moves Apple should be making and Apple likely won’t be buying a carrier anytime soon……….


Apple has upward adjusted the total order volume for iPhones, consisting of iPhone 3GS, iPhone 4, iPhone 4 CDMA and iPhone 5 or the second half of 2011 by 12-13%, which is from 50 million units originally estimated at the end of the second quarter of 2011 to more than 56 million units. The iPhone 5 in particular will reportedly account for 25.5-26 million units in the second half of 2011 and iPhone 5 orders for the 3rd quarter (July, Aug, Sept) have been decreased from 7 million units to 5.5-6 million units while the 4th quarter (Oct, Nov, Dec) orders have been raised from 14 million units to more then 20 million units. Meanwhile, iPhone 3GS and iPhone 4 unit shipments will decline correspondingly from over 20 million in the 3rd quarter to 8 million in the 4th quarter. The iPhone numbers are likely closer to reality, as Apple’s iPhone sales have been accelerating. Apple sold 20.34 million iPhone 3GS and iPhone 4 units during their 3rd fiscal quarter (Apr, May, June). Based on these numbers, Apple’s production for calendar Q3 and Q4 of all iPhones will be roughly 25.5 million and 28 million units, respectively. Looking at the history sales graph, these times of the year do represent major jumps in sales for Apple. If these are accurate. 8 million units of the iPhone 4 and iPhone 3GS in the 4th quarter must account for some ongoing sales of those units, since the iPhone 5 is believed to be launching in October. Continuing production and sales of the older models could have to do with a reduced pricing model or simply a slow worldwide roll out. Apple frequently launches their new devices in the U.S. first with other countries to follow.



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