Apple Updates International App Store Pricing In Some Markets

As rumored, Apple has updated the pricing of applications in its App Store for to more closely match U.S. pricing. We hav found an increase in the standard £0.59 price up to £0.69 for minimum-priced apps and increases from £1.29 to £1.49. We’ve gotten a couple of preliminary reports on other international stores getting increases as well. Checkout some of this Updates below.

As part of its scheduled downtime, Apple has begun adjusting international App Store pricing to bring them in line with current exchange rates. The adjustments have resulted in both price increases and decreases depending on the geographic location like UK, Australia, Japan and More. Here are pricing changes for the lowest ($0.99 USD) tiers:

UK: £0.59 -> £0.69
Australia: AU$1.19 -> AU$0.99
Japan: 115 -> 85 Yen
Mexico: $10 -> $12
Switzerland: 1.10Fr -> 1.00Fr
Norway: 6.00Kr -> 7.00Kr

UK developer Nik Fletcher is among those reporting that prices have increased in the UK store. He writes “Looks like Apple’s bumped up App Store prices ever so slightly in selected international stores (presumably as part of the iTunes Connect maintenance today). Previously, $0.99 apps were £0.59 – now they’re £0.69.”

Uk App Store

These changes are likely a result of the iTunes connect maintenance that Graham Spencer of Macstories reported earlier. If you’re one of our many international readers, have the prices of apps changed in your localized App Store?

Update: We’re seeing that the prices of the apps in the Australian app store have actually gone down, not up. Apps like Angry Birds are now $0.99 AUD, down from $1.19 AUD. It looks as if the price adjustments are being made in both directions internationally.

Source: 1, 2

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Imrul Haque is Product Engineer at TheTechJournal. He writes about new products and covers mobile apps. You can reach him on Twitter And Google+.

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