The Black Friday sales data gathered by IBM shows that despite its huge numbers, Android devices generate little traffic compared to iOS devices.
1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading...

Google has been able to beat Apple in terms of volume. Android sales have far outdone iPhone sales by a significant margin. However, despite this, the mobile web traffic generated by Android devices is a lot lower than that of iOS devices, a revelation made by IBM through Black Friday data.


IBM Black Friday data

To give you a perspective of Android’s overwhelming market share, the platform currently owns 75% of the smartphone market. iPhone, on the other hand, accounts for merely 15% of the market. In other words, for every iPhone out there, there are five Android smartphones being used.

But the astonishing part is that despite this difference, iOS devices still generate a lot more web traffic than Android devices. This was manifest during the Black Friday sales when 20% of online sales were done using iOS devices and a mere 5.5% were completed through Android devices.

Add to this another bit of info: nearly 60% of the mobile web traffic comes from iOS devices and only 20% is generated through Android. This disparity is baffling for the analysts and so far, no one has been able to discern a definite reason for this.

How to explain this?
There are of course a number of theories which may explain the phenomenon. In my opinion, though, we need to consider the fact that Android is highly fragmented between multiple devices, multiple vendors and multiple software iterations.

While a Windows Phone 8 user may be glad to perform tasks online through his device, someone tooling an Android device with Gingerbread may not be as enthusiastic. In other words, a fair comparison between the traffic generated by iOS and Android devices can only be done when we pit, for example, iPhone against only the top-end Android smartphones.

That way, we will be able to compare the two platforms on an even field. But given those conditions, Android may not be able to equal or surpass iPhone in terms of sales.

Courtesy: Business Insider

Buy Cheapest Related Product From Amazon.com


NEC Making Suitcase-sized DNA Analyzer

Company of Heroes 2 Will Debut Within Q2, 2013
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On November 27, 2012(3 years, 10 months ago.)

You May Also Like:

What Do You Think?

2 Responses

  1. Tsais Says:

    Don’t make me laugh!

    Being online non stop has nothing to do with “web savvy”
    Savvy people spend less time online more effectively.

    Of course, if you call someone who’s wasting time on Facebook all day, sharing every sneeze “savvy” then maybe, we just need to redefine the word…

    Posted on November 28th, 2012 at 10:26 PM

  2. flamencoguy Says:

    Many of the Android tablets sold are the 7 inch models and also cheaper models. These could be given to kids to learn about web, do homework, play games etc. So maybe not heavy users. Maybe many of the iPads are used to watch porn? Download movies, Netflix. Who knows?
    But more web-savvy? What does that really mean? What’s so difficult about going to different websites. FB, Twitting, maybe doing searches, forums, mostly text data. Certainly Android users are more tech savvy. Refreshing ROMs (cyanogenMod) , “rooting”, customizing, inserting microSD cards, dual SIMs. replacing batteries.
    iOS users just throw it out and buy a new one. Not very green either.

    Posted on November 29th, 2012 at 9:13 AM

Leave a Reply




Loading Facebook Comments ...

FTC Disclosure: Some of the links of this website are "affiliate links." This means if you click on the link and purchase the item, we will receive an affiliate commission.


Recent Search

Recent Tutorials

There is a high-risk XSS Vulnerability in W3 Total Cache, and we have got the guide to the fix for you.
Check out this tutorial to know how to install Apple watchOS 3 beta certificate on your Apple Watch and start enjoying the new version.
If you are trying to jailbreak iPhone, iPad or iPod on iOS 9.2 - 9.3.3 without using a computer or Apple ID, then check this video tutorial.
Pokemon Go users are complaining about the crashing and server issues. Check out the tutorial to solve error problems and thanks us later.
Turning off Wi-Fi Assist is a great way to save mobile data since it automatically starts using cellular data when Wi-Fi signal is poor .
If you want to secure your SIM card from others using it, then check out this tutorial to know how to set up the SIM Pin code on your iPhone.
CiderTV is a great alternative to control Apple TV from the Notification Center. Check out this tutorial to set up CiderTV on your iPhone.
Are you annoyed by the split screen mode on the iPhone 6 Plus or 6s Plus? Check out this quick tutorial to turn off split screen feature.
If you could not wait to installed the iOS 10 beta version on you iPhone and now struggling for the errors, then this tutorial is for you.
Siri might not understand the question you asked. But you can use Siri by editing the text that you asked & it will give an updated answer.

TTJ Deals

Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook