Microsoft’s Chief Research and Strategy Officer says that the Siri technology introduced by Apple in iPhone 4S is nothing new. According to him, Microsoft introduced a similar technology about a year ago. The technology he referred to is the ‘Timeline’ feature that was included in Windows Phone.
In a recent interview with Forbes, Craig Mundle said that he was surprised how Siri was such a huge success. According to Craig, Microsoft had launched a similar technology about a year ago. He was of the opinion that the ‘Timeline’ feature in Windows Phone was somewhat similar to the Siri feature in iPhone 4S.
Apple’s strategy of ‘hammer’ advertisement:
Craig admitted that Apple really knew how to advertise a product. In his interview, he said that although iPhone 4S had barely anything new, apart from Siri, it was a huge success. He further said, “In a sense, you know, many people were disappointed with [Apple’s] newest phone because it wasn’t a completely new thing, so the only thing they really had to hammer on was that feature.” This, he said, was the key to the success of Apple’s products. On a lighter note, he further said that perhaps this was something Microsoft can learn from.
Windows Mobile hasn’t done well on the market. Microsoft shifted it’s focus in mobile-market from enterprise users to normal consumers. And this change hasn’t been smooth for the company. But Craig is hopeful that in the wake of a recent partnership with Nokia, the mobile giant, Microsoft is hopeful that it will do far better in the mobile market in the coming days.