Google has been touting its new ‘Knowledge Graph’ as the next level of web search. The feature essentially understands the search terms intelligently and is then able to provide far better results than a normal, regular search does. Rather than providing just links in the results, Knowledge Graph is able to offer direct answers to the users.
Until now, the feature was being offered only to users in the US. However, Google is now gearing up for a wide-scale launch, announcing that from this week, all the users making use of Google in English will finally be able to access Knowledge Graph.
Not only this, Google is also localizing the results of Knowledge Graph for different areas. This is inevitable since users within a given region may mean something different when they type in a query, compared to users in another country. Citing an example, the senior vice president of Google search, Amit Singhal, states,
“If you’re in Australia and search for [chiefs], you’ll get the rugby team—its players, results and history.
We’ll also use this intelligence to help you find the right result more quickly when your search may have different meanings. For example, if you search for [rio], you might be interested in the Brazilian city, the recent animated movie or the casino in Vegas.”
Google will also be adding the Knowledge Graph results to the auto-complete library of search terms. Moreover, you can also sign up for a trial of another new feature – to be able to view results from your Gmail account directly among regular Google search. This may sound risky to many but naturally, this feature is still being tested and Google is still working on it.
To get a better idea of Knowledge Graph and see how it is going to change the realm of web search, watch the promo video posted below:
Source: Google Blog