DMCA takedown notices has seen a massive rise in 2012. The proof is Google’s increased workload to resolve such notices. During 2012, Google removed nearly 50 million search results which were somehow linked to piracy.
In a way, Google can’t be blamed for this. The government has ominously fallen right into the lap of the content industry which has, in turn, launched a barrage of DMCA notices to virtually all the internet. Many of these notices are invalid, yet they are sent out in millions each day and the government regulations force the notified websites to comply.
Currently, Google is processing nearly half a million allegedly infringing links per day. Given the excited interest of the content industry, this load is ever-increasing by each passing week. Quite unsurprisingly, RIAA is the most active entity when it comes to sending DMCA notices to Google.
Google has started publishing the takedown requests from different governments and organizations in its Transparency Report. However, these reports, published on a regular basis, need to be highlighted more vividly on the internet. This must be done to ensure that the online audience is well aware of the way RIAA and other big-wigs of the content industry are willing to isolate a major portion of the internet for a few additional bucks that they may or may not score.
During 2012, Google received the most takedown notices for FilesTube while it also received a significant portion of these notices towards The Pirate Bay. Whereas the number of takedown notices received by Google is increasingly exponentially each month, there must be a stop to this impractical method. And a more viable method, with the consent of the internet audience at large, must be adopted.