Facebook, The Number One Timesink In The Web: Nielsen Stats

Nielsen confirmed a few hours ago that Facebook is the number 1 time-killer in the web. That means the users of the Internet spend time on this social network most of the time than any other site. Can you imagine, the internet users spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia, and Amazon combined. In the stat, there is another important point that we use Facebook much more than we used 6 months earlier.

Back in June 2009, Nielsen estimated that the average U.S. user spent 4 hours and 39 minutes on Facebook per month. That’s about 9.3 minutes per day in a 30 day month. In August, that number rose to 5 hours and 46 minutes, or 11.5 minutes per day.

In January 2010 though, the amount of time the average person spent on Facebook jumped to over 7 hours. Each American Facebook user spent an average of 421 minutes on Facebook per month, which amounts to over 14 minutes per day. Even if you lump together the time spent on Google (1:23), Yahoo (2:09), YouTube (1:02), Microsoft/Bing (1:35) Wikipedia (0:15), and Amazon (0:22), it still doesn’t beat Facebook.

In a monthly view of U.S. Internet activity for top parent companies and web brands, The Nielsen Company found that the average time users spend using Facebook per month grew nearly 10%, topping seven hours. Additionally, the number of those actively using the web grew 3.8%, to slightly more than 203 million users.


As you can see from the tables above, there are a few other interesting stats (the average number of websites people visited rose by 8.4%, while the amount of time people were on the PC went down by 8.2%), but the clear story seems to be Facebook’s still-meteoric rise.

Source: Nielsen

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