Social media is huge in America, there is no doubt about it. But it is also so in rest of the world too, especially Europe and Japan. Many regions are new to it and some have excelled in using it wonderfully like Iran, Egypt, Syria, and Bahrain, amongst others. Some social networks are very popularly depending on the regions, like Orkut in Brazil is bigger than Facebook, though there the latter is almost catching up now.
LinkedIn is the professional social network that most experts and professionals use as their official online resume, link, contacts, and public profile. But more than anywhere else, LinkedIn is especially used by people in the U.S. with 43% of all the users being from there, which means almost nearly half of them all. According to Zoomsphere, which is a site providing statistics for many major social networks, around 61 million accounts belongs to the Americans followed by the Indians with 14 million registered users as reported by The Next Web. Considering the population of both the countries, it is really a lot of people on these social networks for professionals.
Then follows other states in order, UK, Brazil, Canada, France, Netherland, Italy, Australia and Spain, showing how much users in these places can utilize the platform for their professional contacts. In terms of the companies which have a huge following on LinkedIn, IBM, the U.S. company, tops the list with over 580,000 followers. When IBM’s followers and fans on Twitter and Facebook are compared, then IBM makes it to over 13,000 followers and 93,000 fans respectively.
Interestingly, the employees at IBM are numbered to be 280,000. So it is actually more followers on LinkedIn than actual employees. Following on the list after IBM are HP, Microsoft, Google and Oracle. Apple is 7th on the list with 251,000 followers. So if LinkedIn followings are to go by amongst the professionals on the social network, it shows how much a company makes an impact on the professionals.
Following a company on LinkedIn holds an entire different meaning than following on Twitter or becoming a fan on Facebook for the simple reason of the kind of user-base the professional social network has. The fact that with differences in region, the top choice of following a company also changes shows that it is reflective of the professionals out in the field and on the ground, with Unilever being first in the UK, Research in Motion in Canada, Huawei in China and Ferrari in Italy.
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