Twitter is the true hub of live coverage, breaking news and a lot more. Given this background, it was expected that as soon as London Olympics 2012 start, there will be a massive amount of tweets related to it. However, the actual number of Olympics-related tweets was very overwhelming, even for the folks at Twitter.
During the Olympics in 2008, the average number of tweets during the event was nearly 300,000 a day. Naturally, it was expected that this year, the number will be a lot more because since 2008, the user base of Twitter has grown by a huge number.
So when the Olympics opening ceremony kickstarted, a load of Olympics-related tweets started off on the micro-blogging website. The total number of these tweets was huge! According to Twitter, between the actual time of the opening ceremony and the end of the delayed U.S. broadcast on NBC, a total of 9.66 million mentions of Olympics were made on Twitter!!
Naturally, the focus of these tweets was not only Olympics 2012 themselves but also a number of related issues. For instance, the delayed NBC broadcast caused quite an uproar among the U.S. viewers who then took to Twitter to vent out their anger and frustration. So huge was this reaction that soon, a number of anti-NBC hashtags were trending on the site.
Another very interesting face, revealed by Twitter, is that during the opening ceremony, the inventor of Web, Tim Berners-Lee tweeted about Olympics. That tweet was retweeted more than 10,000 times! Surely, we are witnessing a lot of new online records too during this Olympic season.
Source: Twitter Blog