Users usually tend to share such photos or videos on Pinterest which carry a certain visual appeal. Pinterest, too, started off as a showcase for such content. But now, the social network has been updated to allow for proper ‘article pins‘, which will allow the sharing of articles and come with a quick summary of relevant information.
Until now, the chief focus of Pinterest has been to route traffic to notable brands. This strategy has been wildly successful because of the website’s emphasis on visual content. Readers and users often find it easier to look up the photos or videos of a given brand and then browse to their respective pages.
However, Pinterest is now making strides towards a more content-centric approach. In other words, the social network wants you to share not only the photos and videos but also textual content such as articles and news updates. To that end, the ‘Article Pins‘ are a significant step forth because it lets you pin an article so that the pin itself will display information such as the headline, author’s name and a brief description.
This is excellent news for such media entities who have been trying to get traffic through their Pinterest presence. It will essentially allow them to curate their content and pin it on Pinterest boards, to be discovered by readers.
The site is also in the process of rolling out bookmarking tools for online content. According to a company’s official blog post, “When you come across articles you may not have time to read, or just want to keep for later, you can save them to your own reading list board. For example, you may be reading a lot about healthy living, so you could save the most interesting articles to a healthy reading board.”
What do you think about these changes? Pinterest has been rather slow in offering new feature but so far, the company has been successful in making its new offerings a success. Do you think the ‘Article pins‘ and bookmarking tools will garner similar popularity?