Recently mobile application analytics company Flurry has published a report revealing social networking apps top spot in terms of usage by mobile users. This ends the 40 month domination of mobile gaming as the top performer in mobile app usage. Analysts found that mobile users are spending the same amount of time in social networking and playing games. Analytics show last year social networking app usage has increased to 24 percent on the first quarter of 2012 form 15 percent in 2011.
If you analyze the above chart, you will notice that users spent 24 minutes each for playing games and networking in social media in Q1 , 2012. In Q1, 2011 users were spending 25 minutes (37%) for playing games and 15 minutes (22%) for using social networking apps. News and entertainment were the next most popular categories. Users spend 11 minutes (16%) and 10 minutes (15%) minutes everyday in news apps and entertainment apps respectively. All the other categories occupied time 7 minutes (10%) in total each year. Flurry worldwide tracked approximately 30 billion and 110 billion applications during Q1, 2011 and Q1, 2012.
If you compare the two years analytic data then you will see that time spent per users everyday increased from 68 to 77 minutes.