1 Star2 Stars3 Stars4 Stars5 Stars (Rate This)
Loading...

The Emmy Awards are taking place tomorrow, and NBC is making use of social networks in ways its never done before. They are using services such as Twitter, yfrog and Ustream to bring a more real-time experience to the event. These services will also let fans and viewers interact with Emmy presenters using social media.

Due to time-shift viewing and a growing number of viewing alternatives via cable or the Internet (Internet), network television ratings are in a period of decline. Award shows, which are historically considered tentpole events, haven’t been immune to this trend, either.

In 2010, the Golden Globes were broadcast live nationwide (without the standard tape delay), and the resultant ratings boost is just one reason that the 2010 Emmys will also be airing without delay.


Tweet to the Host


To play into this “live for everyone” angle, NBC has a special website set up for fans to send tweets to host Jimmy Fallon.

Fans can send messages using the site or the #imontheemmys hashtag along with a presenter’s name and a comment about him or her. Fallon may use some of these tweets as part of his introductions for these presenters during the live show.

NBC is also taking red carpet question requests for stars on its message boards.


Live-Streamed Backstage Show With a Twist


On Sunday night, red carpet arrivals will be streamed live on NBC.com, Ustream.com, AccessHollywood.com and Emmys.com. Red carpet live streaming has become a pretty standard online affair for award shows. What’s new for the Emmys, however, is that during the show itself, a live backstage show will be streamed online via NBC.com, Emmys.com and Ustream.com.

Not dissimilar to what CBS did with the Grammy Awards this year (which may have contributed to the show’s higher ratings), NBC will be having a backstage show with multiple cameras that fans can view from the Internet.

These locations include the producer’s table, control room (side note: if you ever want to see brilliance in live directing, watch this channel), the green room, makeup and the press room.

We actually think this is pretty innovative, as it provides a nice compliment to the live telecast. What we really like about this approach is that this isn’t just the press room, which would be the easy approach. By showing many aspects of the backstage process, fans and viewers can become more invested in the show itself.


Real-Time, Red Carpet Photo Sharing


Twitter service yfrog will also be participating in real-time fun with the award show. Yfrog has its own page that will be bringing fans photos and videos in real time from the event.

Starting today, celebrities will be posing for pictures from the yfrog Photo Booth; those images will instantly be delivered via Twitter.

On Sunday, Ryan Seacrest will be streaming his red carpet pictures and videos live and showing behind-the-scenes shots of the E! crew hard at work.

Yfrog is also aggregating images and videos tagged #Emmys and is offering live streams of tweets from Emmy nominees.


Will This Work?


NBC has a lot riding on the Emmys this year. General Electric is currently working towards closing a deal to sell NBC-Universal to Comcast, a deal that has caught the interest of the FCC and the Justice Department.

The network has maintained high ratings through the summer, but Sunday night will be an important time to advertise its new and returning slate of shows. Bringing in a large audience for the Emmys could help the network get off to a solid start once the fall television season officially starts.

By making the show live nationwide and tapping into social media to bring more of the experience to fans at home, NBC might just see its ratings increase.

As for us, well, we’ll be watching not just because we love award shows (we do), but because if Conan wins for Best Late Night show for the The Tonight Show, we really want to see what he says about NBC in his acceptance speech. Contractual rules be damned, we want fireworks!

What do you think of the social campaign the Emmys are launching this year?

Source: Mashable.


Does Facebook Promote Narcissism In Users?

Speed Test between iPhone 4 (iOS 4) Vs. HTC HD2 Vs. Nexus One (Android 2.2) Vs. LG Panther (Windows Phone 7)
You can also press the left/right arrow key on your keyboard to go to previous/next post
  On August 29, 2010(6 years, 1 month ago.)

You May Also Like:

What Do You Think?

Leave a Reply




Loading Facebook Comments ...

FTC Disclosure: Some of the links of this website are "affiliate links." This means if you click on the link and purchase the item, we will receive an affiliate commission.


Recent Search

Recent Tutorials

There is a high-risk XSS Vulnerability in W3 Total Cache, and we have got the guide to the fix for you.
Check out this tutorial to know how to install Apple watchOS 3 beta certificate on your Apple Watch and start enjoying the new version.
If you are trying to jailbreak iPhone, iPad or iPod on iOS 9.2 - 9.3.3 without using a computer or Apple ID, then check this video tutorial.
Pokemon Go users are complaining about the crashing and server issues. Check out the tutorial to solve error problems and thanks us later.
Turning off Wi-Fi Assist is a great way to save mobile data since it automatically starts using cellular data when Wi-Fi signal is poor .
If you want to secure your SIM card from others using it, then check out this tutorial to know how to set up the SIM Pin code on your iPhone.
CiderTV is a great alternative to control Apple TV from the Notification Center. Check out this tutorial to set up CiderTV on your iPhone.
Are you annoyed by the split screen mode on the iPhone 6 Plus or 6s Plus? Check out this quick tutorial to turn off split screen feature.
If you could not wait to installed the iOS 10 beta version on you iPhone and now struggling for the errors, then this tutorial is for you.
Siri might not understand the question you asked. But you can use Siri by editing the text that you asked & it will give an updated answer.
Close You Have To Login
User:
Pass:
Login With »Login With TwitterLogin With Facebook