US Internet Users Viewed 36.9 Billion Online Videos In July: comScore
Market research firm comScore has published a report that shows the growing appetite for online videos among the U.S. internet users. The report shows that a total of 36.9 billion videos were viewed by U.S. internet users in July 2012 alone. Among these, video ads accounted for 9.6 billion, around 20.7 percent of total videos viewed online. The total unique visitors viewing videos online were counted to be 184 million, around 85.5 percent of the total U.S. internet users.