Deoxyribo Nucleic Acid (DNA) is a chemical found in the nucleus of cells and carries the instructions for the development and functioning of living organisms. But, how many of us really understand how the DNA works. Here we have got a beautiful animated video along with the explanation of DNA.
DNA contains the instructions which are needed to build cells. These instructions are divided into segments along a strand of DNA and are called genes. Genes are a DNA sequence that code for the production of a protein and control hereditary characteristics such as eye color or personality behaviors. Proteins determine the type and function of a cell, so a cell knows whether it is a skin cell, a blood cell, a bone cell, etc, and how to perform its appropriate tasks. Other DNA sequences are responsible for structural purposes or are involved in the regulation and use of genetic information.
We have seen many animated videos explaining the functions of DNA. But still scientists and biologists are trying to create beautiful animated videos explaining the functions of DNA in a more easy way. And to do so, Territory Studio was commissioned to create a video. The video takes you from just-the-facts chemistry on DNA to where research on it might go in the future. Here’s the video.
Lead designer and animator Will Samuel explained the process of making the video on Vimeo in this way, “We needed to find a graphic style to communicate the beauty and intricacy of DNA. We wanted to create nostalgia; taking the audience back to the days of textbook diagrams and old science documentaries, such as Carl Sagan’s COSMOS and IBM’s POWER OF TEN (1977). Using the double helix circular theme as a core design we focused on form, movement and colour to create a consistent flow to the animation, drawing on references from nature, illustrating how DNA is the core to everything around us.”
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A video that fails to go beyond stating the obvious.