Apple Press Confarence To Be Hold On Apple Campus

Apple will introduce the next iPhone October 4 in the auditorium of its Cupertino, California campus and Apple has held most of its major product launches in San Francisco. Apple still hasn’t confirmed a date for the event or that it will hold an event at all and iPhone 5 will mark the first major product launch for Apple under Chief Executive Tim Cook, who took over after Steve Jobs stepped down as CEO of the Mac and iPhone maker last month. Apple is expected to release iOS 5 on October 10th and the launch the new iPhone on October 14th…………….

Apple will be holding its iPhone 5 press conference at its headquarters in Cupertino if the latest iPhone 5 rumor proves true and now Apple will be showing off the iPhone 5 for the first time in the company’s small on-campus auditorium rather than the larger venues in downtown San Francisco it’s used to announce other major products. AllThingsD has learnt that Apple plans to hold the media event at the company’s headquarters rather than the Yerba Buena Center for the Arts (YBCA) in San Francisco, which has been typically used for such big media events. The news comes as a surprise as Apple has launched iPhone 4, iPhone 3GS, iPhone 3G, iPad and iPad 2 at YBCA so far, which is a bigger venue compared to its Town Hall Auditorium . The reason for the potential change in venue is not clear, but it Packowski speculates that the release date was too much of a moving target to risk booking a large space like YBCA. According to reports, Apple’s new CEO Tim Cook will be presiding over the event and Apple has much more control over the wireless access at its campus auditorium, something that had caused some issues during the iPhone 4 announcement. Apple’s iPhone introductions have until this year taken place at San Francisco’s Moscone Center as part of larger events with the original iPhone first being shown at Macworld Expo and later introductions coming at the company’s Worldwide Developer Conference (WWDC). John Paczkowski of AllThingsD reports:

Historically, Apple has held its big product demonstrations in San Francisco. The iPad and iPad 2 where unveiled there, as were all iterations of the iPhone to date.
This year things are going to be different.  This year, Apple’s holding its big iPhone media event closer to home.
Sources close to the company say the demonstration — currently scheduled for Tuesday October 4, a date first reported by AllThingsD — will be held at Apple’s campus in Cupertino, California.
Why? That’s not entirely clear. Perhaps the release date was too much of a moving target to risk booking a large space like Yerba Buena Center for the Arts (YBCA), which has hosted a number of big product unveils in the past. Perhaps, the company felt a more intimate venue was best for newly installed CEO Tim Cook’s first media event. Perhaps YBCA was simply already booked. Whatever the reason, the world will get it’s first look at the next iPhone at Apple’s Town Hall Auditorium in early October.



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