Accurate reviews are very important, because that may result in a transaction. Online mega-retailer Amazon has realized that matter and recently has begun deleting manipulated reviews, especially with books. Will Amazon be able to distinguish between the real and fake ones effectively?
Amazon’s review system has played host to everything from absurdist humor to political grandstanding. However, based on those reviews, people often buy things, especially books. But after buying, people realize that is not the actual thing they were looking for and the reviews which affected the buying decision was fake or misleading.
The New York Times has reported Amazon is deleting fake book reviews. The only information Amazon has shared regarding this matter is,
“we do not allow reviews on behalf of a person or company with a financial interest in the product or a directly competing product. This includes authors.”
Thousands of book reviews have already been deleted from the shopping site. Though, Amazon isn’t divulging its deletion policy, book reviews by friends and family have been stricken from the site. That means, the battle against fake Amazon reviews is a tough one to counter. There’s no doubt it’s not going to end easily. Do you think, does Amazon have the right to delete reviews like this? Share your thought with us.
Source: The New York Times