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Distribution Of Celluloid Film Will Cease By 2013 In US: IHS

Recently, IHS Screen Digest has published a report about celluloid films. According to the report, movie studios are not interested to produce 35 mm film anymore. The movie studios will abolish to distribute 35 mm celluloid film based prints in major markets (the US, France, UK, Japan, and Australia) by the end of 2013. IHS also said that movie studios will stop producing celluloid films for other countries by 2015.


35 mm film, Image Credit: Acadia University library from Flickr

The reason behind ousting celluloid films are mulch-folded. Film reels are more costly than digital storage. Celluloid reels also degrade faster. Film reels are much heavier to ship and carry around. Another major reason to stop producing 35 mm film is that the price of silver, a major component in celluloid film manufacturing, is increased from $5 an ounce in 2010 to about $25 an ounce this year.

The amount of celluloid film has usage has dropped in the last couple of years. In 2012, 8 billion feet of film was screened by distributors where in 2010, it was 13 billion feet of film. Among 2-year period, film usage went down to about 5 billion feet of film.

Director Peter Jackson is taking care of theater owners to pay for the software upgrade which is necessary to show his upcoming film The Hobbit at 48 frames a second, because he shot the movie 24 frames per second. Renowned director James Cameron is also planning to shoot his Avatar sequels at 60 frames a second.

Source: Indiewire

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