A new book has been rolled off into the world – a book that uncovers many secrets lots of people are curious about. Here’s Adam Lashinsky’s “Inside Apple – How America’s Most Admired and Secretive – Company Really Works”. Find out secret systems, tactics and leadership strategies that enabled Steve Jobs and his team to unleash hit after major hit and to inspire the whole world around them.
The books is based on a large numbers of interviews that explain how Apple innovates, deals with suppliers and is evolving after the death of its creator, Steve Jobs. The book abounds of plenty of insightful and curious details.
For example, readers will be shocked to find out that Apple has a secretive room where designers are trying out new product packaging designs. Apple is very fond of packages. For example, one room was full of prototypes, in order to test the spontaneous emotional reaction each and one of them will have on the human psyche.
“One after another, the designer created and tested an endless series of arrows, colors, and tapes for a tiny tab designed to show the consumer where to pull back the invisible, full-bleed sticker adhered to the top of the clear iPod box.” Is this tendency, of paying attention to every little thing, that made Apple what it is today, one of the world’s biggest and most successful companies. If you are interested in the book you can order it for $17.19.