Rovio, the company that shot to fame thanks to its wildly popular Angry Birds franchise, has plans of going beyond game production. Recently, the game-maker announced that it will also be publishing, distributing and marketing third-party apps and games in the coming days.
The program that Rovio has launched to help developers bring their games to limelight is called ‘Rovio Stars.’ The company claims that it intends to provide smaller developers with the right kind of resources which would help them launch and market their games well.
According to Rovio’s Director of Development, Kalle Kaivola, “We want to help the developers to give these games that last coat of polish, publish the games and find their audience. We’re focusing on a small, select number of games, and each Rovio Stars launch will be an event of its own.”
Rovio will not help third-party developers in creating their games – rather, the company will limit its role to providing post-production assistance. So, if any developer wants his game to be considered by Rovio, it has to be in an alpha build or at a similar stage.
In other words, the program is more like mentorship, in which Rovio will help the developers once they arrive with the finished product. The company will help them polish this product and package it in the right way so as to capture the intended audience effectively. You can apply for the program here.
Courtesy: Digital Trends