Although putting extreme effort, BlackBerry hasn’t exactly been doing a great job in the smartphone arena. The company has been struggling for the last few years and has failed to regain the smartphone market although after many attempts. While BlackBerry should be doing everything to retain its existence in the smartphone arena, the very interesting thing is on April 1, BlackBerry announced that it is ending its licensing agreement with T-Mobile.
What could be the reason for ending the relationship? Well, last month, T-Mobile had started a campaign that essentially encouraged Blackberry users to upgrade to the iPhone as opposed to newer BB10 handsets. Blackberry’s CEO John Chen wasn’t too pleased by the promotion.
On the other hand, T-Mobile decided to offer a second promotion that gave customers $200 in credit for trading in their older devices. But such steps of T-Mobile made BlackBerry very angry and finally the company decided to cut ties with T-Mobile. Here’s the statement from Chen about the matter:
BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned.
What do you think, should Blackberry have attempted to make up with T-Mobile or do you agree that ending their partnership with T-Mobile was the right move? Share your thoughts with us.