Storylane is a company that tried to popularize a rather unique aspect of personal blogging. The site had only recently launched an iPhone app and was still in the process of taking off. But apparently, Facebook has spotted promise and potential in the Storylane team and has decided to acquire it.
It is interesting to note here that Storylane’s philosophy on personal blogging had been image-centric. And Facebook also dished out a recent redesign of News Feed which is being touted as focused on the visual elements. Does the new hire by the social network means that the Storylane’s team may be asked to work on the revamped News Feed?
In the official blog post announcing Facebook’s acquisition of the team, Storylane’s CEO, Jonathan Gheller was clear in stating that Facebook did not acquire the products or data of the site. Rather, the users will still have their Storylane stories and can export them to other platforms in the future.
In the post, Gheller writes, “We are announcing today that the Storylane team will be joining Facebook. This is an exciting opportunity. Facebook’s mission of connecting the world has always been at the center of our work, and like our friends at Facebook, meaningful connections are what our team is most passionate about.”
Gheller than goes on to thank the users and the investors of the company, “Most of all, I want to thank our users. Your passion, sincerity and willingness to share, has made Storylane the incredible experience that exists today.”