Although Kickstarter is probably the best online crowdsourcing site for artistic as well as tech projects, the website has been criticized for not being able to sustain the quality of the projects. For instance, in the past some projects haven’t been delivered on time and Kickstarter didn’t do anything about them. Now the company has posted a new blog post, enumerating new rules for project creators.
One of the key things articulated in the post is that the creators must start speaking up about the ‘Risks and challenges.’ They must tell their audience the possible risks that they may face in the course of developing a project, and how are they qualified enough to counter those risks.
In a way, Kickstarter is trying to make the creators open up honestly to their audience so that whoever backs the project, does so in full knowledge of risks as well as incentives.
In a similar vein, the company has stopped the creators from presenting any product simulations to the public. Rather, they should stick with the real, actual prototypes that they have, even if incomplete. Rendered images are no longer allowed and the creators will have to stick with original photos of real prototypes. Or else, they have to tell the audience that they don’t have anything to present at this point.
The aim of these guidelines is manifested in the concluding remarks of the post, “We hope these updates reinforce that Kickstarter isn’t a traditional retail experience and underline the uniqueness of Kickstarter.”