Samsung may be able to surpass Apple in the volume of handset sales and it may be giving iPhone a tough time in the smartphone market, yet its own executives seem hooked up to Apple devices. Samsung’s chief strategy officer has now admitted that he uses iPhone, iPad and Mac at home.
Young Sohn has been working for Samsung for less than a year and is based at Samsung’s facility in Silicon Valley. In a recent interview, Sohn revealed that despite using Samsung devices at work, he switches to Apple devices once he comes back home.
In his own words, “At work I’m using Samsung devices; Apple at home, mainly because all of my systems and files are done that way.” He further states that the primary reason why he would rush back to Apple is simply because Apple’s ecosystem is ‘sticky.’
However, he says, “I did figure out how to sync all of my contacts and all of my schedules between the two different systems. You can do it. It’s a bit of work, but it’s possible.” Needless to state it is rather strange to know that a top executive from Samsung, which happens to be Apple’s arch nemesis in the smartphone market, chooses to use Apple devices in his personal life.
In his interview, Sohn asserts that Galaxy Nexus is a better smartphone yet says that Apple’s ecosystem is what pegs it ahead of the experience offered by Samsung devices. He is quite right in saying so and most analysts agree that Apple’s primary strength which has pulled the company ahead of everyone else in the smartphone market, is the fact that it provides its users a tightly connected ecosystem.
Source: Technology Review
Courtesy: Apple Insider