Motorola XOOM is just a few more days away from launch and one of the Verizon Wireless has released a new commercial for some promo.The promo drops the anti-Orwellian tones of the Super Bowl spot and instead suggests that being ensnared by technology is a positive. A passer-by grabbing a Xoom is promptly caught up by a pod that envelops him without warning.The ad is more in the tone of Verizon‘s ads for phones like the Droid X which also showed a cybernetic hijack and has reinforced Verizon’s emphasis on very aggressive, masculine ads to push its Android hardware.
The critical difference there being that while Apple’s iPad and iPhone lines are expected to remain Flash-free for the foreseeable future. Motorola has gone on record as promising Flash at some point in spring of 2011. Motorola is waiting for the release of Flash 10.2 for Mobile—a rumored Honeycomb-only update (Android 3.0) that’s expected to deliver stronger video quality and frame rates using less processing power and memory. According to the company’s latest figures from the 2011 Mobile World Congress, more than 20 million smartphones have shipped with (or been upgraded to) its Flash Player 10.1 software. Adobe expects its total mobile Flash adoption to hit 132 million units worldwide by the end of 2011 and the company estimates that 50 tablets will feature Flash pre-installed (or available for download) by the end of the year as well.
Both Motorola and Verizon are counting heavily on the Xoom launch as an important part of their strategy. The two depend heavily on each other for revenue and could see Motorola falter if its efforts making the Xoom aren’t rewarded. Verizon is less dependent on the Xoom through its Galaxy Tab and iPad deals, but the high profile of the Xoom as its first Android 3.0 tablet has set expectations high.Now that commercial should please those who were left dry by the original Super Bowl one. As a reminder Verizon Wireless will be offering the 10.1-inch XOOM with 3G for $799 in their stores on the 24th as will Best Buy on that same day. Those are the only two US retail stores Motorola seems to have deals with at the moment, but they may expand if demand is high for their tablet.
Features :
- Android 3.0 Honeycomb OS
- 10.1-inch HD widescreen display w/ capacitive multi-touch
- Nvidia Tegra 2 1GHz dual-core processor
- 1GB of DDR2 RAM
- 32GB of internal flash memory
- SD card slot, micro USB
- Up To 10 hours of video playback
- 3G, 4G LTE, 802.11n Wi-Fi, Bluetooth 2.1+EDR
- 5-megapixel rear-facing camera w/ LED flash, 2-megapixel front-facing camera
- 720p HD video capture with rear-facing camera
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