Various market research reports have announced the gradual death of television long before. The credit was given to the rise of online videos, viewed mainly through computers and cellphones. But, a new report reveals some interesting insights. The report tells how television and video streaming has finally learned to go along side by side, complimenting each other.
Conventionally, PCs plugged into the internet have been used to stream and view videos online. However, this is no longer true. Consumers these days prefer to have an internet-connected TV for online video streaming, ditching PCs in the process.
This has been revealed by a recent report by NPD titled ‘Digital Video Outlook.’ According to the report, over the last one year, the percentage of consumers using TV screens for online video streaming has risen from 33 to 45. At the same time, such consumers who use PCs for the same purpose, has fallen from 48 to 31 percent.
While the trend is quite surprising, it may as well be a result of more advanced and better set-top boxes which are being dished out by hardware vendors to work with the TVs.
According to Russ Crupnick, senior vice president of industry analysis at The NPD Group, “The growth in connected TVs is another sign that online video is maturing. Streaming video has moved from the dorm room to the living room; and, as more households obtain and connect TVs to the Web, we predict increased trial and engagement for video distribution services.”
The rise in the use of TVs to access online videos has, at the same time, decreased the use of game consoles and other peripheral devices to access streaming videos. This goes on to show that TV is still at the heart of home entertainment and is here to stay.
Source: NPD
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