Microsoft announced that Research In Motion is adopting the Bing search engine for its BlackBerry phones and devices will use Bing as the preferred search provider in the browser and also Bing will be the default search and map application for new devices presented to mobile operators, both in the US and internationally.The partnership underscores the increasing importance of mobile search, a field where Microsoft competes primarily with search giant Google and both companies compete with Apple and its iPhone and iPad, and Google’s Android operating system for smartphones and tablets…………
Microsoft‘s Bing will be the default search engine and map application on Research In Motion (RIM)’s BlackBerry smartphones, a boon for the software maker as it seeks expand in mobile devices and catch up with Google Inc. (GOOG).“Bing will be deeply integrate” into the devices, creating unique experiences for millions of BlackBerry customers,” Microsoft Chief Executive Officer Steve Ballmer said in an unbilled appearance at the annual BlackBerry World trade show in Orlando, Florida. He said the partnership will be ready in time for the holiday shopping season later this year.Microsoft is trying to challenge Google, whose share of the U.S. search market is more than four times larger than that of Bing. The RIM partnership also advances Microsoft’s efforts to expand in mobile devices, a campaign that includes a pact with Nokia , the world’s largest mobile-phone maker by unit sales.Microsoft has added search features, stepped up the marketing of Bing and teamed up with former rival Yahoo! Inc. to increase its market share. Google had 65.4 percent of searches in February, compared with Bing’s 13.6 percent, according to Reston, Virginia-based research firm ComScore Inc.Bing will also be the default search engine for RIM’s new BlackBerry PlayBook tablet, while customers will still be able to use Google, for example, if they choose to.