Mobile giant Nokia is reportedly allocating $127 million to spend on a major global marketing campaign for its new Windows Phone smartphones, due to launch in October.
Nokia is reportedly looking to kick off its forthcoming line of Windows Phones with a major marketing campaign. According to Marketing Magazine, Elop & Co. have already devoted some £80 million (about $127 million) to the six-month ad endeavor, which is expected to launch in October. Considering all the job cuts and downwardly revised corporate forecasts, an advertising refresh would seem like a logical way for Nokia to embark on a new era.
Marketing Magazine reports that the six-month campaign is being created by a number of agencies from Nokia’s global roster, which could include UK firms Wieden & Kennedy, Fallon and R/GA.
The campaign will seek to overturn the public image of the Nokia brand as it moves away from the Symbian operating system to Microsoft’s Windows Phone platform. In North America and Europe, its smartphone sales have drastically declined as the Finnish vendor has struggled to match the smartphone strategies of its rivals, including Apple, Samsung and Google, with its Android operating system.
Nokia refused to comment on rumours, with a company spokesman stating:
‘We are excited about the Nokia with Windows phone, but it’s not our policy to comment on specific campaigns for unannounced products.’
Awkwardly executed “leaks,” on the other hand, are an entirely different matter.