Apple’s embattled iPhone has had tough time competing against the legions of Android handsets that have flooded the market. According to a survey done by UBS Research, 31 percent of Android users are contemplating a switch to iPhone. iPhone is “sticky” like no other phone, with an average retention rate of 89 percent. While the sample size is very small, it does give us a view into broader trends in the smartphone market.
Android is the most popular option for smartphone users. Android users are most passionate because we hear from them regularly in our comments section. But the interesting thing is that a recent survey suggests that rank-and-file Android users may not be so loyal to their platform, they are switching to the iPhone.
The research of UBS had some small number of user sample, they researched on 515 people overall and only 51 Android users). While the sample size is very small, it does give us a view into broader trends in the smartphone market. Android phones in general are at 55 percent. Some number of customers only switching to Android models because the iPhone wasn’t available at the time. Nokia and Research in Motion are sinking really fast. The iPhone is the “stickiest” phone out there, with retention rates at 89 percent, while Nokia and BlackBerry are slipping badly. Nokia‘s retention rate went from 42 percent in March 2010 to 24 percent, and BlackBerry dipped from 62 percent to 33 percent [UBS Research].
iPhone comes to more carriers, but android’s adoption rate has been nothing short of phenomenal. Also important, more than half the smartphone switchers are in the market for an iPhone while only one in ten iPhone users plan on defecting to other platforms.