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Location-based social service Loopt is launching a new mobile rewards game called Loopt Star. Loopt Star will let users check in to different locales to not only compete with friends, but to also earn rewards from retailers and organizations. Loopt Star is basically a virtual loyalty card with a built-in social game.

Using the free iPhone app, users can check in at participating organizations and earn rewards, points or discounts, based on a set of factors designated by the establishments. That means that rewards and reward amounts can be altered depending on time of day, day of the week and how frequently the person has checked in in the past.

While other location-based services like Foursquare have offered discounts and loyalty rewards to users based on where they check in and how often, the focus hasn’t been specifically on earning and offering rewards. With Loopt Star, that’s the focus.