iOS has pretty substantial marketshare in Europe, but it also appears to hold a pretty large slice of the advertising pie in Europe and mobile specialist InMobi has released a report that identifies the iPad as the sixth largest advertising device in Europe, based solely on ad impressions. Apple iPad accounted for over 80 million ad impressions in Europe, helping push Apple past all other manufacturers in terms of ad requests with an overall share of 19.5% and iPhone remains the most popular handset………..
Some stats out from the mobile advertising network InMobi shows just how much the company’s products get used for advanced mobile data services compared to other devices. On the strength of just three products, the iPhone, iPod and iPad—Apple ranks as the most popular maker on the company’s mobile ad network in Europe, beating out companies that in unit terms have much bigger market shares, like Nokia and Samsung. The data, compiled in the month of May, charts ad impressions on the InMobi ad network, which says that it serves 35.7 billion monthly mobile advertising impressions worldwide with 3.8 billion of those in Europe. InMobi notes that a lot of the growth for Apple, which now has a 19.5 percent share of the market (a rise of 6.3 percent over the past three months), was led by ad impressions on the iPad. The tablet had 80 million impressions during the month in the region, making it the sixth most-popular mobile device in Europe. Android’s share has gone down by 6.1 percent in the past three months, although it still remains the biggest mobile platform in terms of ad requests—that is, taking all Android handset makers’ impressions collectively. And iPhone still remains the single most popular device. InMobi’s term for smartphones and tablets together, now account for six out of every 10 mobile ads served in Europe on its network.