In the past few months, Netflix has repeatedly cited its ambitions of streaming 4K video content soon. To that end, the company has reportedly been testing out 4K video clips as part of the internal checks necessary to pave the way for 4K video streaming.
Netflix has already added some 4K HD videos to its content catalog, although these videos are only footage portions and none of them is a complete movie. A few months back, Netflix CPO Neil Hunt claimed that ‘we expect to be delivering 4K within a year or two with at least some movies and then over time become an important source of 4K.’
It seems that the company is paving the way for such a launch and has been doing extensive internal testing to that end. The 4K video clips included in Netflix’s catalog are also meant to be used for testing purposes and ensuring that no quirks arise when streaming such high-quality videos.
Currently, the largest problem with 4K content is that there isn’t enough of it and accessing it is really hard. But once Netflix jumps the bandwagon, we can surely expect that the market for 4K content will grow very significantly. If a huge repository of movies and TV shows could be made available as 4K HD videos, many would want the high-resolution displays to watch this content on.
For now, Netflix wouldn’t reveal any more than that the 4K video streaming is poised for a 2014 launch. From the looks of the company’s preparations, we would say the launch is likely to happen during the first half of next year.
Courtesy: The Verge
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