Facebook has been quite keen on buying a number of start-ups ever since the company first unveiled its plans to go public. Now that Facebook is public, the social network still continues scoring other ventures and start-ups. The latest in the series is the social gift-sending app called Karma.
Facebook has been acquiring one venture after the other. While we can’t exactly pinpoint what would Facebook do with the acquisition of the likes of Lightbox, a company Facebook recently acquired, and others, we do know that it has plans of strongly tackling the challenges it is facing in the mobile platform.
All these acquisitions may, then, be a part of this strategy. However, one significant difference between the acquisition of Lightbox and that of Karma is that while Facebook acquired Lightbox and hired its entire team and then shut down the service, Karma will continue to work and will be available to its user even after the acquisition.
According to the co-founders of Karma, “The service that Karma provides will continue to operate in full force. By combining the incredible passion of our community with Facebook’s platform we can delight users in new and meaningful ways.”
To keep up with the expectations of its investors, Facebook will have to eventually become a giant in the realm of mobile computing too, just like it became a giant of the web. For that, Karma and other acquisitions that it has made may prove quite important.
Courtesy: The Verge