Advertising on a network as huge as Facebook can pose significant problems. At one side, certain pages wouldn’t want certain kind of ads to be displayed next to their content. At the other hand, certain advertisers don’t want their ads being displayed alongside offensive pages. Facebook has announced that it will soon resolve the latter.
The social network has taken the decision after a number of advertisers took offense when their ads were being displayed alongside such pages which contained offensive content. To resolve this issue once and for all, the company would first review such pages which contain sensitive content.
This process will be completed with the help of hundreds of Facebook employees who will closely review the content of such pages. Once such pages have been identified, ads from advertisers wouldn’t be displayed on them.
This action comes on the heels of feminist groups’ protests. Apparently, ads from a number of major vendors such as Nissan were being displayed on highly offensive pages such as ‘Violently Raping Your Friend Just For Laughs.’ This lead the feminist groups to launch an online campaign against such pages and then forced many leading advertisers to withdraw their ads from Facebook.
Naturally, Facebook was forced to react. According to a formal message posted online by Facebook, “Our goal is to both preserve the freedoms of sharing on Facebook but also protect people and brands from certain types of content. While we already have rigorous review and removal policies for content against our terms, we recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups.”
Courtesy: Boston Globe