What if you are driving your Mercedes Benz and you feel the sudden urge to check out your Facebook account? If you need to stretch your imagination too much to picture this, a new partnership between the two game changers in their field will make it even harder to imagine.
The most powerful social network with over 800 million users around the world managed to sneak into our daily habits and made almost compulsory the need to check out our wall to see our friends’ activity. Mercedes-Benz USA picked up the trend and constantly looking for ways to pamper its elite customers decide d to offer Facebook on the screens inside the car.
In order to offer the social networking experience over the internet in the limited condition of a small screen and next to a driver who doesn’t need to be disturbed, the Facebook version for Mercedes Benz has a partial set of features, specially designed for drivers. The main focus of Mercedes Facebook is to offer details about friends and their location and to show business nearby.
Dan Rose, Facebook Vice President of Partnerships and Platform Marketing, explained that Facebook integration would soon reach the mainstream. “Now that cars have screens that are intelligent, you would expect that more and more car manufacturers will want to make those screens capable of allowing people to connect with their friends and take advantage of the social context that comes along with that,” predicted Rose.