In the past, a number of researches have suggested that such internet users who actively use P2P sharing are often more tech-savvy and usually spend more money on music than non-P2P users. Now, a Google-commissioned survey carried out by American Assembly research center in Columbia University affirms this.
P2P users often indulge in sharing copyrighted content which is why the content industry has such a beef with P2P tools. However, it has been found out rather frequently that P2P users simply use their peer networks to catch an early glimpse of the content they want. They then go on to buy the original content from the entity that owns it.
According to this survey, U.S. P2P users normally spend 30% more money on music compared to non-P2P users. The content industry which goes rabid over the question of piracy must take note of this. Taking down P2P networks can damage the revenue that is generated by the spending of these P2P users.
At the same time, most Americans believe that throttling internet speeds of a user or terminating his connection are very unfair punishments for sharing copyrighted files. Yet, 41% agreed that there must be some least some kind of penalty for such an activity.
The survey results clearly state, “P2P file sharers, in particular, are heavy legal media consumers. They buy as many legal DVDs, CDs, and subscription media services as their non-file-sharing, Internet-using counterparts. In the U.S., they buy roughly 30% more digital music. They also display marginally higher willingness to pay.”
Source: American Assembly