It’s that time of the year when every company is busy releasing quarterly reports. Google has revealed its own report and according to it, the search giant has mustered a year-over-year growth of 17% in its profits.
Since Google’s ecosystem primarily revolves around its search engine, the company’s growth inevitably depends upon its revenue from advertisements. And the last quarter seems to have been good for Google on that front.
Google’s co-founder and CEO, Larry Page, was visibly optimistic on the occasion when he said, “We ended 2013 with another great quarter of momentum and growth.” Interestingly, these profit figures include the rather significant losses that Google has incurred on account of Motorola, which has been running in losses ever since it was acquired by the search giant.
Google recently did away with Motorola by selling it to Lenovo for a $2.91 billion deal. This would essentially mean that in the upcoming quarter, the company will be able to register better profits. Google is also considering splitting the stock and creating a ‘C’ class shares which will have no voting powers.
The splitting has been in works for the last three years because shareholders are concerned that this would further cement the control of Larry Page and Sergey Brin, the co-founders of Google.
While the company is still the leading online ads giant, Google is trying hard to make its mobile adverts a success. As it is, advertisers are still not willing to pay as much for mobile ads as they have been for desktop ads and this adversely impacts Google’s ads revenue.