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Microsoft Ends Azure Branding, Replaces With New Name

In a recent letter to the customers of  Microsoft’s cloud services, Azure, Microsoft has stated that it will officially be changing the name of the brand so that ‘Azure’ will no longer be used anywhere. The ambition of the change, apparently, is merely to simplify the name of the service, as has been affirmed by the company.


The fundamental change in the entire procedure of naming does indeed simplify it all. For instance, what was formerly called ‘Windows Azure Compute’ will now be termed ‘Cloud Services.’ That also goes as a lesson for others that one should devise a rather loquacious brand name initially because they are never popular.

According to Microsoft, “Today we informed customers that we simplified the naming of services in our billing statements. This does not affect the Windows Azure brand or name.” This stated was further back by an ever clearer tweet from the official Twitter account of Windows Azure. It read, “Per our recent customer letter, we are simplifying service name in billing statements. That doesn’t affect the Windows Azure name or brand.”

So while the company has rechristened the outlook of the cloud service by overhauling its presentation, fundamentally is it still going to be the same. This, too, is affirmed by the word from Microsoft, “In the coming weeks, we will update the Windows Azure Service names that appear in the usage records you download. These are only name changes – your prices for Windows Azure are not impacted.”

Source: Windows Azure Twitter

Courtesy: CNET

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