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Adobe announced the launch of an early preview version of a new application called Adobe Edge, which is designed to allow web developers to easily create animations and other motion-based content using HTML5, CSS and JavaScript and this tool will kill Adobe Flash. It’s the first professional-grade HTML5 editing tool on the market and is currently available for free. dobe is positioning the new software as a complement to its Flash and Dreamweaver offerings for Web-based content production………………

Adobe Systems Incorporated announced the first public preview release of Adobe Edge, a new HTML5 web motion and interaction design tool that allows web designers to bring animation, similar to that created in Flash Professional to websites using standards likes HTML, JavaScript and CSS. Because of rapid changes around HTML5, the company is adopting an open development methodology for Adobe Edge and is releasing the software on the Adobe Labs site much earlier than normal in the development process before it even reaches beta in order to allow user feedback to help shape the final product. While in public preview, Adobe Edge will be a no-charge download that web designers are encouraged to explore and provide feedback on to help shape future preview releases. To download the software, visit www.labs.adobe.com. Adobe Edge, first shown at Adobe MAX 2010 is ideal for designers who want an efficient way to leverage Web standards like HTML to create Web content with motion and transitions. Adobe Edge is being designed as a fast and lightweight professional-grade tool that complements Adobe’s existing Web tools, such as Adobe Dreamweaver CS5.5, Adobe Flash Professional CS5.5 and Adobe Flash Builder 4.5 software. “Over the last year Adobe has delivered on several significant HTML5 milestones including contributions to jQuery, submitting code to WebKit, and enhanced HTML5 output in Creative Suite 5.5,” said Paul Gubbay, vice president of Design and Web Engineering, Adobe. “Now, with Adobe Edge, we’re taking our HTML5 tooling to a whole new level and look forward to getting some really useful feedback from the community over the next few months, as we refine the product.”

The Adobe Edge preview works natively with HTML. It enables users to add motion to existing HTML documents without hampering design integrity of CSS-based layouts and it also enables users to easily create visually rich content from scratch, using familiar drawing tools that produce HTML elements styled with CSS3. Users can import standard Web graphics assets such as SVG, PNG, JPG and GIF files and style them using CSS3. The design stage utilizes WebKit to enable design, preview and manipulation of content with incredible fidelity. The innovative timeline feature is both familiar for creative professionals and breaks new ground in animation productivity to enable users to define and customize motion applied to HTML elements with extreme precision. Content created with Edge is designed to work on modern browsers including those on Android, BlackBerry Playbook, iOS , HP webOS and other smartphone mobile devices as well as Firefox, Google Chrome, Safari and Internet Explorer 9. This Adobe Edge public preview is available today on Adobe Labs as a no-charge download for anyone wanting to explore adding motion and animation to their HTML workflow or HTML animation to their skill set. Creative professionals are encouraged to dive into the public preview and provide their feedback at www.labs.adobe.com. The Adobe Edge preview is expected to be updated regularly as new functionality is added. This summer Adobe is sponsoring the Expressive Web Tour HTML5 Camps in cities that include San Francisco, Tokyo, New York City and London to continue providing further support to people interested in HTML5. In addition, Adobe has launched a new online resource showcasing some of the newest and most expressive HTML5 and CSS3 features being added to the modern Web. The new site, which was released today in beta, was created using new HTML5 and CSS3 features. Adobe Edge is the latest development in the company’s HTML5 and Web standards strategy which also includes commitment to innovate open source platforms like Webkit, contributing to Web frameworks like jQuery and extending existing tools like Adobe Dreamweaver and Flash to bring the next generation of Web standards to Web designers and developers.

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