According to a mysterious Tweet from CEO Eric Schmidt, Google may run a TV commercial for Superbowl. It is not confirmed yet, but the tweet of CEO Eric made some news rumor in the tech industries. Everyone will be stick to their TV for the commercial for sure. In most years, the Super Bowl is the most-watched American television broadcast. Many popular singers and musicians have performed during the event’s pre-game and halftime ceremonies. The day on which the Super Bowl is played is now considered a de facto American national holiday, called Super Bowl Sunday. Super Bowl Sunday is the second-largest day for U.S. food consumption, after Thanksgiving Day.
Google is a company built on advertising, for the most part it has stayed out of advertising itself on the dominant medium: television. It looks like Google may be ready to advertise itself on the biggest stage possible: the Super Bowl.
There have been those short ads for Chrome and a few for Android that it has been involved with. And Google is even said to have considered an ad during the Olympics, but that was killed at the last second, apparently.
Google CEO Eric Schmidt has posted this very intriguing tweet:
Can’t wait to watch the Superbowl tomorrow. Be sure to watch the ads in the 3rd quarter (someone said “Hell has indeed frozen over.”)
It’s hard to know exactly what he’s saying there, but it would seem to suggest that Google will have an ad that will run during the third quarter of today’s game. If that is indeed the case, who knows what product it will be for — but the “hell has frozen over” comment is interesting. Could Google be running an ad to promote Google.com itself to counter Microsoft’s Bing ads? We’ll all be watching.
While the most logical product to push on Super Bowl fans would be Google’s Nexus One phone – perhaps improving its poor sales numbers – John Battelle [search blogger, author and entrepreneur] says the ad will be a brand ad for Google itself. In fact, his source claims the ad will be “Parisian Love” (below), a French-themed commercial about getting the most out of Google.
USAToday’s list of Super Bowl advertisers does not include Google. Meanwhile, Forbes says most of the Super Bowl advertisers are working closely with Google to promote the ads on YouTube for voting upon after they air.
The channel, sponsored by car maker Kia, has already been populated by content from the YouTube community, and YouTube is working directly with advertisers to get the videos posted as soon as they appear on TV.