Search giant Google is always eager to test new things for its search results. Now the company is testing banner-like ads in search results.
Google has confirmed that it is experimenting a large banner-like advertisement at the top of the search results page among a select group of desktop users in the United States. That meant, not all the internet users in US are able to see the banner-like ads when they search for something via Google, except some particular people.
Luckily Dallas-based Web marketing app maker Synrgy has spotted this banner-like ads at the top of the page while searching for ‘Southwest Airlines.’ Below the image the company found a description and hyperlinks that link to landing pages for checking in online, booking award travel, and checking flight status and schedules, along with special offers and customer service. However, if you are one of the “selected” users in US, then you also might find banner-like ads at the top of the page when searching for something like Southwest Airlines.
No doubt, Google is trying hard and soul to continue expanding its search ad products to make them more visual. But the most interesting thing is Marissa Mayer, current CEO of Yahoo and ex vice president for search at Google who resigned from Google just 30 minutes before joining Yahoo wrote in a blog post in 2005 that “There will be no banner ads on the Google homepage or Web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.”
It seems like Google is changing its plan. Let us wait and see what happens in future.
Source: Search Engine Land