Adbock Plus is among the most popular software, when it comes to blocking online ads. A lot of users use Adblock Plus to get an ad-free web experience. However, it would appear that major companies are unaffected by Adblock filtering. This includes Google and others, who pay Adblock to whitelist their ads.
When Adblock whitelists ads of any given vendor or website, it means that even if you have the software installed on your machine or device, it will still display ads from that particular entity. For instance, if Google pays to have its ads whitelisted by Adblock, you will still see Google Ads after installing the ads-blocker.
This has triggered an online debate, with many users contesting the merits of such whitelisting. Those who criticize the model say that this essentially allows major corporations with deep pockets to persuade Adblock Plus into whitelisting their ads. On the other hands, smaller businesses and websites who can’t afford to pay such sums usually end up being blacklisted and their ads blocked by the software.
In this way, the ad-free web experience limits ads only on smaller websites, which is unfortunate. Although Adblock Plus does whitelist certain small blogs and sites for free, this courtesy is not extended to many.
Therefore, the ad-blocking industry, which is growing rather rapidly, must follow a model which doesn’t disturb the competition in the market and metes out the same treatment to all.