Android has taken a more commanding lead over iOS in the U.S., research firm ComScore is reporting and Android secured 43.7 percent of the U.S. smartphone OS market during the three-month period ended August 2011, jumping 5.6 percentage points from the 38.1 percent market share it had at the end of May. Apple’s iOS platform came in second place with 27.3 percent market share at the end of August and in the three-month period ended May, Apple’s operating system secured 26.6 percent of the U.S. smartphone OS market. Apple is now further ahead of RIM by 7.6 points, a gap that’s been steadily widening as the BlackBerry maker continues to lose market share, mostly attributed to its customers converting to Android devices and when it comes to smartphone manufacturers, Samsung and Apple are the only two seeing more consistent growth over the last few months……………..
comScore Inc., a leader in measuring the digital world released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 43.7 percent market share. In light of Apple‘s new iPhone announcement, comScore has also released a report highlighting the implications of this new device to the mobile operator marketplace. For the three-month average period ending in August, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers (up 0.5 percentage points from the prior three-month period), followed by LG with 21.0 percent share and Motorola with 14.0 percent share. Apple strengthened its position at #4 with 9.8 percent share of mobile subscribers (up 1.1 percentage points), while RIM rounded out the top five with 7.1 percent share. 84.5 million people in the U.S. owned smartphones during the three months ending in August, up 10 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 43.7 percent market share, up 5.6 percentage points from the prior three-month period. Apple strengthened its #2 position, growing 0.7 percentage points to 27.3 percent of the smartphone market. RIM ranked third with 19.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.8 percent). In August, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.0 percentage points. Browsers were used by 42.1 percent of subscribers (up 2.3 percentage points), while downloaded applications were used by 41.6 percent (up 3.0 percentage points). Accessing of social networking sites or blogs increased 2.3 percentage points to 30.9 percent of mobile subscribers. Game-playing was done by 28.5 percent of the mobile audience (up 1.6 percentage points), while 20.7 percent listened to music on their phones (up 2.1 percentage points).